Celebrate the Wonder: a Christmas to be lived in awe and magic.”

There is a Microcosm where Christmas is not just a date on the calendar, but a feeling that wraps around you — an enchantment scented with spices, lights, and shared smiles, inviting you to let go and be surprised by the unexpected at every moment.

“Celebrate the Wonder” is our wish for this holiday season, a journey that leads to the Seebay, the haven where dreams and reality meet.

At Seebay, nestled between the sea and the unspoiled nature of the Conero, everything takes on the shape of the Christmas we remember — of wishes, of heartfelt happiness. Red lights and decorations reflect through every corner, even the most hidden ones, while sweet and spicy aromas tell stories of tradition. And once you cross the threshold, it will feel just like stepping into a colorful illustrated book.

Here, slowness becomes a gift, sharing turns into a ritual, and the simplest gestures warm the heart.

The Lighting of the Tree, on December 8th, opens the very first moment of magic in this world made of wonder and surprise. Among sparkling lights and suspended atmospheres, adults and children alike can lose themselves in a story that begins with laughter, hugs, and little sparks of magic. And what could be more beautiful than sharing the traditional Feast of the Immaculate with your family? This year, all our holiday tasting journeys crafted by Executive Chef Paolo Antinori stay true to their philosophy — creativity, elegance, and finesse — while becoming fully inclusive… so that Christmas can truly be a moment to enjoy with the whole family and friends, without giving up the pleasure of a refined gourmet experience.

And speaking of friends, this year, every weekend throughout the holidays you can choose our Christmas Lounge to sip a spiced drink or a hot chocolate, savor homemade sweets, and take part in games, the Tombola of Wonders, and small rituals that turn time into an experience of shared joy.

Beginning December 13th, magic comes to life in the Santa’s Suite at Seebay — Santa Claus’s very own special place. For weeks we have cared for every detail with dedication and passion to create a truly unique space: an enchanted corner filled with colors, lights, and little secrets waiting to be discovered. Every corner, every decoration has been chosen with love so that this Suite would become a tiny universe of dreams and wonder, where reality softly fades into fantasy.

Here, children can meet Santa, write and seal their letters, take photos, and collect little gifts, while adults rediscover the sweet emotions of their own childhood — the joy of simple gestures and the thrill of wonder.

In truth, the Santa’s Suite is much more than a place: it is a microcosm to be lived, the story of our own eager anticipation, the reflection of our emotions for such a special arrival that we wish to share with you — so that Christmas may become a fairytale ritual, gifting smiles, creating lasting memories, and filling every moment with a miracle to hold in your heart.

And when the year comes to an end, the magic moves to the city. At the Seeport in Ancona, New Year’s Eve becomes a night to remember — a moment of celebration and elegance. But we cannot reveal more just yet. You know we love the unexpected, we love to play, and we do everything we can to amaze you. This year will be no exception… we want to give you a little more time to imagine.

What we can tell you is that on January 6th we return to Seebay, and Santa will pass the baton to La Befana, who is already preparing her Gourmet Stockings to delight young and old during the delicious Epiphany Brunch.

And when the lights finally dim, we hope that lingering in your heart is that feeling of wonder — that gentle thrill that stays with you like a precious memory.

Celebrate the Wonder is not only our Christmas, but our wish for you to take home — an invitation to let yourself be surprised, to rediscover the joy of simple, heartfelt moments.